The McDonald's study

                                                    

McDonald's, a fast-food company that marks its presence in more than 100 countries as of 2020 serves millions of people every day you visit America India, or Australia.

You'll get a similar experience in a McDonald's restaurant the craze for its wide variety of fast food can be seen in many parts of the world back in 1955 when ray Kroc became a franchisee agent of the true founders of the company Richard and morrice McDonald.

 No one would have thought that it would at some point in future become the behemoth of burgers but have you wondered what makes McDonald's so large or how has it sustained effectively all these years and continues to thrive?

 certainly, its business model  we are going to outline the strategies that make it so successful  one of the first things that it should focus on is consistency more so if it has different branches or outlets maintaining consistency is the first USB of McDonald's no matter in which country you are if you walk into a McDonald's restaurant you'll get a similar experience.

Ray Kroc had a motto quality service cleanliness and the value he believed in this moto so strongly that he went on to launch a training school in 1961 called the "hamburger university"

The university continues to offer training programs for franchisees. Consistency concept forms a very crucial part of the university's curriculum next is its amazing ability to localize the food items or the menu as per the taste of respective people of any country.

 The biggest example of this situation is India where it amazingly adapted to the vegetarian needs of the people and altered its menu accordingly, it not only serves a good option in the non-veg section but its vegetarian menu of fast foods is equally good and tasty moving on to the next strategy that makes McDonald's so popular is its ability to take risks all these years.

A firm that started with a simple menu in the united states and offered items like hamburger cheeseburger fries shake and beverages kept improving all these years be the addition of breakfast items the happy meal or McNuggets now has a lot to offer to eat.

McDonald's tagline "I'm loving it" is now known to a significant number of people around the world the brand presence it has created is worth the praise in countries like the US, Canada Australia, and many more people have an emotional attachment with this fast-food brand as it reminds most of them of their childhood a well-known fact is that a good brand presence helps your business to add credibility and loyal customers too.

The innovation

The next point about the business is the strategy adopted by McDonald's which is worth mentioning is the innovation yes, while it stays consistent with the core component of its business that's quality service cleanliness and value at the same time it has also incorporated innovation innovating on the response and feedback it gets from its customers is what helps to keep it moving to take an interesting.

 Instance from 1975 where you can figure out how McDonald's has added the factor of innovation, the story goes like this a group of soldiers in the united states wanted to buy some food items from McDonald's but the issue was that they were not allowed to get out of their cars as they were wearing their fatigues when the people at McDonald's learned about it, a solution was found which was a drive-through and this is how the first drive-through of McDonald's was built near a military base present in sierra vista Arizona

A similar example is that of the introduction of the smartphone ordering the system last year also went on to buy stakes in tech firms through which it aims to improve the user's ordering online these were some important strategies of McDonald's business model that has helped to withstand every storm since it got established it continues to display a great lesson for other companies as the magnitude of McDonald's operation is large